About Us

Passionate GTD® practitioners and directors

David and William 2
William is a sought after private trainer, executive coach and psychologist in Cape Town. He holds an honours degree in Business Science from University of Cape Town, and a master’s degree in psychology from University of Stellenbosch. William is responsible for ActionCo (Pty) Ltd training and coaching delivery.




Bella is a natural marketer and highly effective implementer, and has founded and run a recruitment agency for the past 5 years. Prior to this she rose up the ranks to director level of a successful distribution company in Johannesburg, before relocating to Cape Town. This has given Bella strong sales and talent-assessment experience, and equips her well in her role as business development and logistics partner for ActionCo (Pty) Ltd.